Virtually Curious: Lauren Van Holten

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Hello and welcome. I'm Lauren. Tidbits and tangents are my specialty, as is the practice of hunting for plebeian pleasures.

twitter.com/lfpvh:

    "what matters most is understanding how and in which context your own core target audiences will use these increasingly connected devices and touchpoints throughout the day"
    According to Forrester, we’re all mobile teens!  
    — 1 month ago
    #mobile  #mobile device  #tablets  #smartphones  #engagement 

    ryanpanos:

    Digital Collages of People Climbing Stairs by Jiyen Lee via MMM

    Korean artist Jiyen Lee has created a series of hypnotizing digital collages that present people going up and down stairs, as seen from a bird’s eye view. Each puzzling assemblage features an unidentifiable traffic of pedestrians on an endless journey. It also remains unclear whether they are actually ascending or descending the steps in front of them, as Lee has taken the artistic liberty of reconfiguring images in unimaginable compositions. Like an M. C. Escher painting, the artist’s digitally manipulated images present a saturation of staircases with no perceivable beginning or end.

    (via wearethedigitalkids)

    — 1 month ago with 7786 notes
    "Our strict church/state-editorial/advertising divide meant we couldn’t rely on editors to create the content for us,” says James Del, executive director of Studio@Gawker. “And the sheer size of the campaign meant we needed to hire a writer and designer to work on all the content we were contracted to produce."
    Mashable reports on emergence of a trend: mini-agencies within publishers whose sole purpose is to create content for advertisers. 
    — 2 months ago
    #content  #marketing  #brands  #agencies  #journalism  #publishing 
    "Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning."
    Adding this to my bookshelf! The Power of Pull by John Hagel III
    — 2 months ago
    #information  #knowledge economy  #content  #RSS 
    "For LinkedIn, the purchase of a service that aggregates and recommends content from a wide variety of news sources would be an interesting extension of its recent moves to bulk up the media side of its business. […] this kind of ‘interest graph’ targeting is the holy grail for both content companies and social networks. It’s the reason Facebook (FB) is constantly tweaking its News Feed, why Twitter is pouring resources into improving recommendation filters like its Discover tab and other features, and why Google (GOOG) is trying so hard to get people to share and ‘plus one’ more content through its Google+ network."
    Why LinkedIn is interested in Pulse and other theories on the intersection of content + social networks. via Bloomberg
    — 2 months ago
    #content  #Social media  #social networks  #engagement  #new 
    "It’s not about social or mobile,” said analyst Ray Wang, CEO of Constellation Research. “The business outcomes customers seek are better customer experiences, improved engagement, greater revenue."
    Oracle integrates its social relationship management product family via Computer World UK
    — 2 months ago
    #Social media  #social CRM  #customer experience 
    "If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness - don’t waste the opportunity!"
    Andrew Mason bids farewell to Groupon  p.s. He’s really funny on Twitter. 
    — 2 months ago
    #customer experience  #data 
    "analyst firms like Forrester have been saying that IT’s role will change and that employees across the company will need to engage in social media"
    excellent read via Wired
    — 2 months ago
    #Social media  #customer experience  #enterprise 
    "We believe in collecting and analyzing the data from 30 or 35,000 brands, understanding how these conversations come together and being able to use machine learning algorithms to analyze. We use sentiment analysis, and questioning algorithms to understand who is saying what and why, then sharing that information with the brand."
    The Dachis Group’s approach to engagement at scale via Adexchanger
    — 2 months ago
    #big data  #Social media  #brands 
    "The more a country is looking forward, the more successful economically the country is."
    What Searches into the Future Tell Us about the Past via Bloomberg
    — 2 months ago with 1 note
    #big data  #search