"For LinkedIn, the purchase of a service that aggregates and recommends content from a wide variety of news sources would be an interesting extension of its recent moves to bulk up the media side of its business. […] this kind of ‘interest graph’ targeting is the holy grail for both content companies and social networks. It’s the reason Facebook (FB) is constantly tweaking its News Feed, why Twitter is pouring resources into improving recommendation filters like its Discover tab and other features, and why Google (GOOG) is trying so hard to get people to share and ‘plus one’ more content through its Google+ network."
Why LinkedIn is interested in Pulse and other theories on the intersection of content + social networks. via
Bloomberg.
"It’s not about social or mobile,” said analyst Ray Wang, CEO of Constellation Research. “The business outcomes customers seek are better customer experiences, improved engagement, greater revenue."
Oracle integrates its social relationship management product family via
Computer World UK
"We believe in collecting and analyzing the data from 30 or 35,000 brands, understanding how these conversations come together and being able to use machine learning algorithms to analyze. We use sentiment analysis, and questioning algorithms to understand who is saying what and why, then sharing that information with the brand."
The Dachis Group’s approach to engagement at scale via
Adexchanger
"We’re not giving our personal data in exchange for the ability to share links with friends. […] Rather, we’re exchanging our personal data in exchange for the ability to publish and archive a record of our sharing."
#dark social
#social media
#analytics
#traffic
#metrics
"Silicon Valley entrepreneurs glom on to one idea en masse, often resulting in a run of overlapping, if not entirely duplicative, incarnations of one core concept. It happened with location-based platforms, group messaging apps, group buying services, and daily deals. The latest such insta-trend is in the apparent reinvention of social bookmarking sites, as a slew of new players have flooded the interwebs, each with its own take on improving what Digg, Reddit, and Del.icio.us set out to do several years ago (and still do, to some degree)."
#social media
#innovation
#online networks
